AI Insights · Timothy · April 2021
Q1 2021 Fashion Games Performance in Latin America: Sensor Tower Insights
Exploring the trends of top fashion gaming apps in Latin America during the first quarter of 2021. Sensor Tower provides a detailed look at downloads, revenue, and active users.
Fashion Games in Latin America: A Sensor Tower Q1 2021 Overview
The first quarter of 2021 has been eventful for fashion gaming apps in Latin America. Data from Sensor Tower showcases the performance of the top five fashion games on the unified platform. Let's delve into the numbers and observe the trends.
Project Makeover
Published by Magic Tavern, Inc., Project Makeover showed a revenue trend starting at approximately $99K in the last week of December 2020 and peaking at around $118K in mid-January before declining to about $99K by the end of March. Downloads for the app began at roughly 944K and saw a decrease to around 350K by the end of March. Weekly active users peaked at nearly 1.7M in early January and ended the quarter with about 1.6M.
High Heels!
Zynga's High Heels! had a modest start in revenue, with figures only available from late January, starting at $29 and reaching $250 by the end of March. The game's downloads skyrocketed from about 64K in its release week to close to 1M by the end of March. The weekly active users followed a similar trend, starting at around 61K and reaching over 2.1M.
Nail Salon 3D
Nail Salon 3D, from Lion Studios, began the quarter with revenue at $736 and saw a decrease to $458 by March's end. Downloads decreased from around 786K to about 447K, and weekly active users saw a decline from 1.2M to roughly 941K.
Acrylic Nails!
CrazyLabs LTD's Acrylic Nails! had no reported revenue for the quarter but maintained a strong presence in downloads and active users. Downloads started at nearly 998K and saw a dip to around 369K, while active users decreased from about 1.8M to 909K by the quarter's end.
Chibi Doll Dress Up Games
Chibi Doll Dress Up Games showed relatively low revenue, starting at $29 and ending at $19 for the quarter. The game's downloads began at approximately 270K, with a slight decrease to 223K, and weekly active users saw a slight dip from 691K to 641K.
For more insights on app performance and trends, Sensor Tower's comprehensive data provides a deeper dive into the mobile app market.
